Making Good Money in a Bad Economy

 

How Would You Like To Be Given the 9 Proven Secrets that Will Make Your Academy Business Recession Proof AND at the Same Time, Build a Steel Cage Around Your Clients? Well Now You Can!

 

Factoid #1- “If the economy turns bad, the first ones to feel it will always be the service sector.” Warren Buffet

Factoid #2- “Businesses offering instructional services for youth have quadrupled over the last 10 years. Sports Academies, Martial Arts, Dance, Gymnastics, Tennis, Swimming, Soccer, Volleyball, Speed, Strength and Fitness all have grown exponentially…each competing for the finite and limited discretionary income of parents. While they don’t always compete directly with baseball and softball…they do often siphon off potential income by involving the brothers and sisters of our clients. Therefore the reality is…whether we admit it or not…they ARE our competition. If we do a better job with our student than they do with theirs…they keep coming. If not, we lose them. It’s as simple or as complex as that.” Ron Wolforth- Academy Owners Boot Camp at River Plantation CC, Conroe TX 2002

Factoid #3- “Everybody thinks they can run a baseball academy. If you build it, they will come, sort of thing. Baseball and softball instruction providers are popping up all over the place and I think will continue to for the foreseeable future. Three have opened within 30 minutes of me in the last 3 years alone. Most are very poor at instruction and eventually fade out. But they can do real damage to a quality facility’s cash flow while our potential clients are figuring out that these people are not good at instruction...which typically takes 6  months to a year. If a new place can steal just 15% of your clients for 6 months, it could be disastrous.” RonWolforth- Academy Owners Boot Camp at The  Monteleone Hotel, New Orleans LA 2004

               

Dear Rick & Mike ,

I’ve owned my own Academy since 1992 and I can tell you without hesitation, making good money in our business can indeed be a challenge even in a very favorable economic environment.  I’m also certain that if the general economy begins to truly struggle, I completely agree with Warren Buffet, our type of business will be the first to be affected.  The following is an introduction of the 9 crucial issues that once I learned their secrets, they forever changed my cash flow, my professional life and therefore my entire family’s financial security. Knowing and applying the secrets within those 9 crucial issues allows me to compete and thrive in ANY economy.

Secret #1: Take Care of Yourself First…Then You Can Help Others

 

Burn out: The instruction business is a high energy…high demand business. Every lesson demands you or your instructor’s full attention. It can be an incredible grind for even the best of instructors. You’d better have a plan for dealing with or reducing burn out…because if not, burn out will happen to each and every one of us. Bottom line: Our business should work for us…not us for our business. So many Academy owners think they have a business but instead in reality, they have a J.O.B.…and in fact they work for a lunatic.

Secret 2: Be Mercedes Benz and Not Wal-Mart

Commoditization: Both companies make money and are successful. No question. Both companies are proud of their products and services and rightly so. However, the instructive thing for the Academy owner is following one company’s model will put you on the slow train to nowhere. Following the other company’s model will place you on the fast track to an awesome instruction business. The key is in knowing which model to follow. Let me explain.

People visiting a Mercedes Benz Show room floor are looking for the best automobile in the world. They EXPECT to pay a premium for the product.  People in Walt-Mart are looking for the best price. They EXPECT a great deal.  Wal-Mart makes their money on volume. Mercedes makes their money on the premium. Wal-Mart needs thousands of shoppers each and every day to turn a great profit. Mercedes needs dozens each week.  When we made the systematic move to be more like Mercedes and away from being like Wal-Mart…our business skyrocketed. If you check out our website www.texasbaseballranch.com, you will immediately see that we are not your typical academy.

 

 

This is SO huge!

 

The key to success in any business is of course to unmistakenly differentiate yourself from any and all of your competitors. If you ever become viewed as similar to any of your competitors…then no longer is it about your abilities, systems, people or facility…the customer will then do what they always do…they will make their selection based on price and/or location-convenience. You must make your academy the equivalent of Rolex to watches and Mercedes to automobiles. If you fail to do that…you will in fact become ‘commoditized’. And when that happens your business will immediately be at risk and especially so with any down turn in the economy.

Secret 3: Build a World Class “Word of Mouth-Raving Fan- Referral Machine™”

 

Literally Million $$$ Questions

Marketing and Advertizing: It is a proven fact that getting new people to know about your services and getting those people in your door is sometimes a challenge but one that you obviously must excel at in order to thrive. The ‘If I build it-à they will come’ mentality has doomed many an academy to ultimate failure before it even opened.

Furthermore we all also know word of mouth referrals are by far and away the best marketing. 1) How then do you systematically create greater word of mouth referrals? 2) How do you make inroads into new markets that are otherwise hostile to your being there?

 

Secret #4: Pay Attention to Trends That Could Absolutely Destroy Your Business and Stay Way Ahead of that Wave.

A New Legal Trend That Would Cripple Your Business: Even for those of you who have done all your due diligence in building a legal wall around you that would keep poachers out…you created an LLC or INC., you have your clients sign a waiver of liability, you have insurance etc…unfortunately a new, more sinister type of poacher has recently evolved.  If you haven’t heard about this yet, I’m so glad I got to you before you were surprised by a summons at your door.

In fact getting clued in on this latest legal issue is certainly valuable in and of itself.  It could save you hundreds of thousands of dollars…in fact it could save your business.

 

Ever Hear THIS Before?!

Two years ago Bryant Gumble did a baseball special for HBO discussing injuries to youth baseball pitchers. He interviewed several ‘experts’ and guess what…who do you think were the bad guys?…1) Youth coaches and 2) Instructors. Why instructors? Because according to these experts, injuries can be almost 100% avoided if you and I would simply teach the ‘right’ things. Which according to the special, we do not. We simply take their money. Apparently we are just in it for the money.

 

Follow the Money

 

So how does that tie into legal matters and suits? Well, the inference by Bryant Gumble in the piece is that ‘somebody out to be sued for such negligence’. What impact do you think that comment had with regards to parents that have had a child with an injury or needing surgery or trial lawyers looking for an additional revenue stream? You got it. Suits are already happening.

 

Your Very Business Maybe at Stake! Protect Yourself!

And let me paint this picture for you. Apparently, because you charge a fee for your instruction, thereby an ‘expert’ in pitching…you are now responsible for any injury your student may incur while pitching. Yes, you heard me right. You see him once a week for an hour. You probably are not in charge of how much he pitches in games. You are almost certainly not in control of the other 167 hours of his week. And yet you may very well be named in a suit if this young man hurts his arm pitching and requires surgery.

 

Certainly others will be named in the suit as well, but the key things here are…1) Who specifically profited by this young man pitching. That would be you. Strike one! 2) Who is supposed to be the expert on pitching and thereby an expert in pitching injury and the protector of this young man and his health and well being? That would be you. Strike two! 3) Who typically has assets that a lawyer can go after?  Again, that would be you. Strike three! Go get good legal counsel.

 


This isn’t going away anytime soon folks but there are steps we are taking to beat the crap out of this wolf before he even shows up on our door. You should do the same.

 Secret #5: Eliminate the things that could have you walking the floor at night

Staff Issues: Selecting and hiring the right people. This is HUGE. We’ve all kissed our share of toads. It wasn’t pretty or pleasant. If we were honest, this one area has kept us up walking the floor many nights.

After we’ve hired them, we then must get those chosen few the best possible training which will help them produce the highest quality of instruction anywhere in the area. That is the essence of great marketing. If you can prove demonstratively that you are the best instruction available in your area…you are in good shape. If on the other hand you just ‘SAY’ you have the best training…you are automatically just one of the many. Anyone can ‘say’ anything, and they usually do.

After we’ve gone to considerable lengths to train them, we then must create systems and contracts that hold these people to their promises to us and to our clients…keeping them on track and on time. And finally, we must do our part in keeping these people from taking the clientele we helped them build,  outside of the Academy or to another academy. Boy, is this a universal problem.

 

It Sounded Good at the Time Right?

Secret #6: Hiring the Mercenary rarely works out well for ANYONE.

 

 

Unfortunately a VERY common thing!

Staff issues of integrity, professionalism and competence will never go away. There will never be a perfect system with regards to dealing with people. However, 95% of all Academies operate by what I call the ‘hired gun’ or ‘mercenary’ program. We simply hire a ‘name”, someone we think has some clout or background in the area. After some time elapses, they begin to develop relationships and clientele, and THEY become the ones with the power.

The traditional ‘hired gun’ program ABSOLUTELY fails 90+% of the time. It almost always ends with the hired gun moonlighting or him/her moving to ‘greener pastures’…usually with your clientele…and even with a ‘non compete’ contract. And you are left with a hole in your cash flow. You then go find the next hired gun and start the process all over again. Wasn’t it Einstein who said ‘Insanity is doing the same thing over & over again and each time expecting a different result? In all frankness then, I believe this nasty cycle fits that description. That’s insanity.

It doesn’t have to be that way. We use a system that can help you attract, select, hire, train, hold accountable, lead and manage instructors. While of course it doesn’t solve every problem, it sure solves most of the severe issues that could potentially keep you walking the floor at night.

Secret #7 :Make Hay While the Sun Shines! ALL Billable Hours are NOT equal.

Maximizing billable hours:  Many Academy owners I consult fail to realize that they literally only have 5 hours each week night and possibly 36 hours total each week to make payroll, cover all expenses and then hopefully eek out some profit for you the owner…who is in fact taking almost all the risk. Doesn’t sound right does it?

The owner gets the ‘net’. And unfortunately some months that net is sometimes small or occasionally… not there at all. Therefore, if you want to have a substantial ‘NET’ left over at the end of the month, then maximizing your billable hours is absolutely critical to success.

Just one example: 7:00pm on Wednesday night is NOT the same as 3:00pm or 9:00pm. If you are treating all of your billable hours the same... filling your Academy with one on one lessons at 7:00pm, someone should hit you in the head with a rolled up copy of your 2007 income tax report. Not smart.

If you get nothing else…GET THIS

7:00pm is prime time for families. Create a program that maximizes prime time. Doing ‘onesies’ and ‘twosies’ at 6-8pm is a slow death.  

 

 

How Many Times Have You Repeated This?

Secret #8: Timing is Everything!

Optimizing Slow Periods:

Most of us understand where our peaks and valleys are. Most of us are more than aware on what is our hot time and what is our slow time.

What is far less developed is an exact 4 part plan on 1) maximizing our hot time…2) expanding our hot time…3) maximizing our slow time as well as 4) constricting our slow time. At the Texas Baseball Ranch™ we pride ourselves in having no slow time what so ever…we just shift gears to a new program.

Over the past 15 years we have listened carefully to our clients and identified the natural seasonal differences between our college clients, our high school clients, our select or travel ball clients and our youth clients. We then have customized programs to fit into their specific needs per the appropriate phase of their season. Ie. In season, Post Season, Off Season I & II and Pre Season I & II.

 

Secret #9: Don’t Chase The Dollar…Attract It

Adding Viable Revenue Streams:  Unfortunately I see it FAR too often in the Academies I consult for doing: Birthday parties, sleepovers, lock downs, cheer camp, pro shops with thousands of dollars of inventory.etc. The list is endless. All these are simple efforts attempting to squeeze some extra profits out of the process. I of course have no problem with generating profit…but sometimes our efforts are counterproductive. Let me explain.

It Changes EVERYTHING!!!

The damage created to their image as a ‘Mercedes Benz Academy’ by trying to be a jack of all trades and in fact being a master of none, is incalculable. These academies often look like they are ambulance chasers…needy and desperate for cash. And probably, the image fits the situation. Bottom line: You don’t want to chase money…you want money to chase you.

This issue of choosing productive, viable and aligned revenue streams truly encapsulates all of the other 8 issues. The following are the results of poor choices in new revenue stream selections:

Ø      Increases burn out…now you are doing 6 things at once instead of 3-4. As Stephen Covey once wrote: “The main thing is to keep the main thing the main thing.” What are your 1-3 MAIN things that you wish to be known for? And are you doing those exceptionally well? Is your involvement in other ‘side revenue streams’ inhibiting your ability to be exceptional at your MAIN thing? If so, stop doing them. If you continue, your rate of burnout will increase exponentially. Instead develop a revenue stream that already fits what you do. A revenue stream that is in alignment with your mission and fits naturally/seamlessly into your business.

 


Ø      

SAD But TRUE!

Makes you appear far more like a Wal-Mart than a Mercedes Benz. Most of the time these revenue streams are a classic attempt to be all things to all people. This strategy has no long term future. In whatever you do…ask yourself, does this new revenue stream make our business MORE like Mercedes Benz or LESS? There is where you begin.

 

Ø      Confuses and Waters Down Your Referrals- When you ‘do it all’ no one is really sure exactly what you do best. But everybody intuitively knows…no one does it ALL well. It’s hard to create a Raving Fan who tells everybody about what a great job you did with Bobby’s pitching this off-season and what a bitchin’ birthday party you threw last week.

 

Ø      Places you at unnecessary risk to injury suits. In your pursuit of a dollar, have you in fact invited people in your doors who have little or no loyalty to you, don’t know what you are all about, in fact couldn’t care less and are just there to screw around? My friends that’s a recipe for disaster. Think long and hard before you choose such a course. You’ve got to fill out a 7 page application and go through a 30 minute interview before you even get in our doors for instruction. And while that doesn’t solve every problem, I’m sure you’ll admit it does significantly narrow the field of potential people who would, at minimum, eagerly litigate a fraudulent claim. And remember bogus claims cost money, time and emotion as well.

 

Ø      Under utilize, over extend or misuse staff. Often to your staff, these revenue streams often look like you’re shooting in the dark. These apparently unrelated revenue streams can make you appear to your staff as rudderless…lacking a clear mission or a vision.

Ø      Takes up time or space that could otherwise be used to maximize profits

Ø      Makes you look desperate in slow times and greedy in busy times

 

Solutions Found HERE

But the reality is developing new, productive and viable revenue streams is the life blood of many businesses. At the Texas Baseball Ranch we never want to be standing still. I’m sure most of you are like we are. You are constantly looking for legitimate ways to expand your influence and your profitability. The key in all of this: Create a revenue stream that fits with 1) your mission as a company 2) your vision as an owner and 3) fills a REAL need in the niche you have targeted as clients and potential clients.

§

The 7th Annual Academy Owners Boot Camp

For 2 Days Straight We Work on Making Your Academy a Lean, Mean, Money Making Machine

Now that you’ve read enough to decide whether or not I really know the Academy business, let me introduce myself. My name is Ron Wolforth. Some of you would connect my name with baseball pitching. I have written four manuals on baseball pitching since 1999 including the national best seller “The Athletic Pitcher Program™:  Putting Athleticism Back Into the Throwing Athlete” and on top of running our academy, we operate the most expensive and exclusive 3 day camp for elite pitchers in the country (www.PitchingWithConfidence.com). We’ve just finished our 42nd camp which has generated over $377,000 over the past 4 years.

 

The most recent 3 Day Elite Pitchers Boot Camp held this December, between Christmas and News Years. 22 states were represented, coming from all over the United States. 33% of all attendees were returners and  26% of them have become part of our Monthly Continuing Training Program™ which  adds valuable  continuity income to our monthly cash flow.

EPBC December 07 039 

 

But far more important to our conversation today is that my wife Jill & I have owned and operated an Academy for the past 16 years. And for the past 5 years Jill & I have been sharing with other owners what specifically has worked for us at our Academy via our 2 day Academy Owner Boot camps.

Business to me…is ALL about Quality of life!

We developed the Academy Owners 2 day Boot Camps in 2001 and each of them (7 total) have been very successful. But like everything else we do at the Texas Baseball Ranch, we are never satisfied with where we are at and what we have done.  And certainly, our knowledge of what is successful has grown significantly since 2001. We would like to personally invite you to our next Academy Owners Boot camp in April.

Jill & Ron Wolforth and their children  at their home in The Woodlands Texas. Together Jill &   Ron have helped dozens of other Academy’s  owners shorten their learning curve and begin to really enjoy the  fruits of their labor and captialize on their knowledge, gifts and talents

 

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Change The Way you do business…Transform Your Life!

 


Here are the 17 specific topics that we will cover in our two day boot camp.

ü      The 5 Simple Steps in Avoiding Instructional Burnout to You and/or Your Employees.

ü   Eliminating Commoditization:

o       3 Steps to Becoming the ‘Mercedes Benz’ Academy of Your Area

o       5 Secrets To Positioning Your Academy to Command Premium Pricing, You can just imagine what that infers about your competition and the cash flow advantage that creates.

o       The 4 Keys in Establishing Your Academy as Unquestionably the Most Progressive, Cutting Edge, Productive and Proven Training Facility in Your Geographic and Demographic Area. We call it ‘Becoming the Wizard’. Be the place where it’s hard to get in at ANY time.

ü       

Referral ONLY= The Perfect Clients!

The 5 Step Procedure in Building a World Class, Fanatical, Raving Fan, Referral Program(If you do this exceptionally well, you can become like the TEXAS Baseball Ranch… a ‘Referral ONLY’ facility and never have to spend one more dime on advertizing)

ü      The 3 Keys in breaking through the local political barriers and turf wars in your area and getting endorsements, referrals and cooperation instead of resentment, bad mouthing and interference from the youth organizations and High School Coaches in Your Area.

ü      The tested and proven 3 steps in getting 83% of lost sheep back into the fold after they have ‘taken a break’.

ü      The 3 simple actions you can take to extend the average length of stay per client in your facility to 3 times the length at your competitors.

ü     The old trends and the dangerous new trends in litigation facing Academy’s in 2008 and the critical steps to build a impenetrable legal wall around you and your business.

ü     

Kiss fewer Toads…Sleep WAY better at night!

Keys to systematically attracting the right staff…and identifying wrong fits early in the selection process before they have a chance to become a problem and infect your business culture.

ü      The 8 Building Blocks to ‘leading people’ and ‘managing systems’ instead of simply ‘managing’ people…drastically increasing the productivity and enjoyment of your employees.

ü      The 5 fallacies of the Hired Gun – mercenary program…and it’s obviously superior alternative.

ü     

Stop it in

It’s Tracks!

The one step that will eliminate 99% of all moonlighting.

ü      The actual Texas Baseball Ranch™ template of our employee position contracts…which clarifies specific duties and responsibilities and the accountability for those duties.

ü      The actual Texas Baseball Ranch™ template of our 7 page client application form and interview process. Yes our clients have to 1) Be REFFERED, 2) APPLY and 3) INTERVIEW before they can become a client.

ü      The 7 keys to extending your peak, shortening your valley and maximizing the natural ebb and flows of seasonality.

ü     

Just Like there are Ideal Ways to Hit & Pitch

There are Also Ideal ‘Mechanics’ of Running A Successful Academy Business!   Learn Them ! !

All billable hours are not equal. The Exact Procedure to Maximizing the profitability of the 6-8pm M-F window. It’s the difference between surviving and thriving.   


 


And If that wasn’t enough,  For the First Time EVER, As a FREE Bonus we’ve Added an Entire 3rd Day Built Exclusively Aroun d Developing Brand New Profit Centers, Licensing Opportunities and Joint Ventures for Baseball/ Softball Academies

-         

We Share The New Revenue Streams That are a PERFECT Fit For Elite Academies!

I’m not going to tell you what they are…you’ll have to come to the Boot Camp’s 3rd day to find out but I will tell you that we will share with you the 4 New Profit Centers we have developed over the past 24 months for the TEXAS Baseball Ranch™ which have been phenomenally successful for us.

 

-         I also will tell you that these 4 Profit Centers are simple enough that anyone could implement them immediately…but they are powerful enough because they are tremendous from an ROI standpoint…and they automatically differentiate your academy from anybody in the area and pass our ‘Mercedes Benz test’ with flying colors….so they get a gold star in the all important marketing column. 

So what is the Tuition for attending the MAY Academy Owners Boot Camp?

First- You might not be eligible to attend. Let me explain.

This 3 day Boot Camp is ALL about creating a competitive financial edge. When you sign up, you get to BLOCK three potential competitors from attending.

Yes you read that right. If you are the first to be registered in your area…you can in fact make this a one year, area exclusive boot camp. You get to black list 3 competitors from this event for one full year. If you don’t have three competitors…just block the two or the one you don’t want getting this information.

Now obviously it can work the other way as well. Someone could beat you in and block YOU from attending. And this has, on rare occasion, happened.

 

Quality of Life’ ! ?

Now some of you may be saying, ‘This won’t possibly affect me’. The odds are that you are probably right. The chances of your competitors getting this same piece of information and acting upon it is indeed slim. We typically have between 8 and 15 Academies attending our event and this piece went out to over 500 of the top Academies throughout the USA and Canada. So the chance that 2 or 3 from your area get this and register is not great.

But can you take that chance?

Personally I’m a very competitive guy. We cherish our yearly vacations to Alaska, Hawaii, the German Rhineland and the Caribbean. My wife and I really appreciate that my son and daughter can go to top notch private schools. I love being spontaneous with trips to San Diego, The Outer Banks of North Carolina, Vermont, Lake Superior, Mustang Island TX, Denver Colorado and Orlando FL.

Therefore I just don’t want to beat my competition. I want to absolutely DESTROY it. I want to figuratively step on its throat and squeeze it right out of my category. I don’t even want their name and mine used in the same sentence.

If you’re up to that type of competitive advantage…if I were you I’d be FAXING in the registration NOW…immediately! That is what this Boot Camp is all about…building a competitive advantage only a business predator could appreciate.  

Second- If you are really strapped for money to invest in yourself and although you know deep down after reading this far that this boot camp would be great for your business…but it ‘just depends on how much it is’ whether or not you’ll come, do yourself and me a favor and throw this sheet away. This Boot Camp is definitely NOT for you.

It has been my experience that the ones who really should sit in those seats in front of me and blossom after the boot camp are the go getters…the ‘do whatever it takes’ people. This is not a Boot Camp for the “Yea But’ers, the ‘What If’ers, the chronically overwhelmed or the hand wringers.

Third, I can’t possibly charge you what this information has been worth to me and my Academy. People just couldn’t get their arms around such a number without experiencing it first hand and then applying it into your business for several years.

In fact successfully applying just ONE of the 17 topic or ONE of the Brand new profit centers could be worth 10 times your investment in one year alone. So, Jill & I decided to charge enough to prove to you this is a very serious and intense 3 days and thereby eliminate many owners who are simply dabblers looking for quick fix and somebody to save them from themselves and attract the real go getters with a burning entrepreneurial spirit. Fourth, we’ve allowed for two payment options, giving the people who really want to attend some freedom to build a budget around their investment that fits their specific situation. Now you have absolutely no excuse.

The Tuition Schedule for the Academy Owners Boot Camp

May 16, 17 & 18 2008

 

The Academy Owners 3 Day Boot Camp™ 

____Early Bird Registration $2497 Prior to Friday March 21st , 2008

____Registration $3497 Prior to May 9th, 2008

 

Tuition Payment Plan #1.

Fee paid in full at time of registration and prior to Early bird date. And receive a 5% booking discount.

 

Tuition Payment Plan #2

$1500 Due at registration. 3 subsequent monthly payments of the remaining balance                                  ____$332 per month if registered early

                        ____$499 per month if regular registration

 

* This of course is all under the presumption that you were the first Academy in your demographic to register OR were not one of the three blocked by a competitor who registered before you. And of course don’t forget to block the 1-3 you want eliminated.

 

*FYI- The Event will PROBABLY be taped and if so you can purchase the audio CD’s of the event for $99 or the DVD’s of the 3 day event for $299 to have for your library for future reference. This tape will NOT be available for anyone who does not attend.

 

My final comment for those that think that this might be an amazing event…but its just hard pulling the trigger…after all you don’t know me…I could be a wolf in sheep’s clothing. (Just for the record, make NO mistake I am a Wolf. I am a predator in business. I’m just not disguised as something else and in fact, I hate wool) .You just don’t know if it’s worth the risk. After all, on top of the tuition, you’ve got airfare, rental car and hotel costs etc. etc.

 


I Offer- Not ONE- But These Two Rock Solid- 100% No Risk Guarantees.

 

Guarantee #1. If by noon on the first day you don’t think the program is exactly what you thought it would be- an incredible experience with simple brilliant money making idea after brillant money making idea, Jill will refund your tuition in full and she’ll give you $200 to change your flight back home.

 

Guarantee #2. If after one year from the boot camp, you can demonstrate that you actually applied what you learned in the Boot camp and did not profit 10 TIMES the amount of your initial investment, then we will fully refund your tuition.

 

So how about them apples?  How many lecturers have the ‘cajones’ to offer A GUARANTEE …let alone two guarantees…let alone 2- 100% money back PLUS guarantees? Am I serious or not?  You better believe I’m serious.

 

Now the Real Question is… Are YOU Serious?

This 3 Day Boot Camp is NOT about Business Theory.

It’s About Practical Application... Immediate Transformation!

-In the last 10 pages, I’ve told you EXACTLY what we are going to cover in those 3 days. If it’s not abundantly clear that the 17 topics I’ve outlined and the Extra Day aren’t exactly what you need as an Academy owner, then you shouldn’t come. But if they indeed resonate with you and you know deep down in your gut they’ll help your business grow…then you’ve got a decision to make don’t you? Are you a Serious Player in the Academy Game or Not?

 

No Rental Car- No Taxi!

-I’ve given you not one but two 100% money back, no risk guarantees. Ever hear of such a thing from any other seminar regardless of topic? Didn’t think so. This seminar really is THAT different. In fact I do put my money where my mouth is.

 

 

 

-I’ve arranged for the Seminar to be held at the Marriott Airport Hotel on May 16-18. You just pick up your luggage…take the airport tram right to the Marriott. Then on the last day, you are literally 2 minutes from check in. The restaurants are right on property. No need to rent a car or take a cab.

My Advice to You.

 

Get some good sleep the week before you arrive. You won’t be able to go to sleep after we are done the first day. Ideas will be dancing in your head. Most of those ideas will come directly from me, but others…maybe even the most precious ones… will actually come from YOU after listening to me. Those types of ideas are often the most transformational…the ones that have been locked into your subconscious for so long, you simply needed an avenue for them to be released or harvested.

       

In fact, that is another awesome reason to attend. You not only will learn during the lectures and presentations, but you’ll get to share ideas with other Academy owners also in attendance. Come with your sleeves rolled up and ready to go to work because in the first 5 minutes together, I’m going to blow you away.

 

It is my goal that together we can build you a lean mean money making machine which will allow you to do the things you have always wanted to do, have the things you’ve always wanted to have and most importantly, help the people you’ve always wanted to help.

act_now 


Sincerely,

Coach Wolforth

 

 


Ron Wolforth

CEO The Texas Baseball Ranch

ps 


A few people have actually emailed me after reading my stuff and said basically…”Wow Wolforth, you’re pretty cocky here. What gives you the right to charge that high of a fee?…And you offer those guarantees?  You must really think you have it ALL figured out don’t you?” My answer: Not at all. I’m simply sharing what has failed and what has succeeded over 16 years of doing this. I’m confident what I’ll share with you will work…because it already has. I charge that rate because it has proven to be a great return on investment for the people who have came. Would you rather me teach you something I’m not at all confident about... for free …with no guarantee…just so I can appear more ‘humble’ in your eyes? I don’t think so. I’m not an expert in many things in my life…but I am in this. And I refuse to be less confident simply because I make a few ner-do-wells uncomfortable.  If you interpret that as cocky, I think that’s YOUR problem. Not mine. I learned a long time ago, you can’t please everyone. Some people simply want to sit in a boiling stew and bitch about the temperature.

pps 


If you are contemplating coming, FAX in your registration ASAP and get penciled in before your competitor blocks you. Then if you have to cancel later, at least you have that option. If they get theirs in first…you maybe S.O.L.

amazing 


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Coach Wolforth isn’t just about business theory. He is all about the practical and immediate application of common sense business systems and strategies. His 21 year coaching background has helped him sort out the difference between ‘interesting ideas’ and things which will actually produce the results that we all are seeking. He is no nonsense, simple and a frank presenter. And just like his back ground as one of the top pitching coaches in the world today, Coach Wolforth has never been interested in simply staying busy or ‘getting your reps in’. Coach is focused upon results and driven to be efficient, highly effective and most of all incredibly productive.

 

“The Academy Owners Marketing Boot simply changed my life, my business and thereby the lives of my students, my staff and my family. Given the demands of day to day coaching, developing any sort of short term and long term marketing strategy often gets put on the back burner. The Wolforth’s have cut through the conventional and theoretical marketing and business thinking and have put together an invaluable, beneficial program that can be applied to any type of business, not just the Academy business. My advice to anyone remotely contemplating attending this boot camp…DO IT! You won’t be sorry!’

                Mike Ryan, Fastball USA Chicago ILL

 

“This Boot camp was simply the best investment I’ve ever made in my business…bar none…not even close.It was first class, fun, entertaining, practical and most importantly full of exact ways I could immediately enhance my business. I couldn’t wait to get back on Monday & start applying it! If you own an Academy, this stuff will blow you away! It will forever change your perception of what marketing and advertising can do for your business. It showed me I didn’t need a huge marketing budget to make huge marketing strides and that marketing and advertising still could be all about integrity and honesty…matter of fact, Ron showed us that’s exactly what works best!

                 Pat Reid, OwnerTexas All-Star Baseball Academy, Austin TX

 

“Whenever I have a question about how I should run my Instruction business there is ONLY ONE man I go to for advice. Ron Wolforth. He has literally cut his teeth on what works and what doesn’t work. His seminar I attended in New Orleans was simply invaluable to me as a business owner. He is THE MAN in terms of the Academy business, the best of the best. He has not only become a great friend, he is a great business mentor.

            Jim Wagner, Owner  The Throw Zone CA

 

 I’ve attended many marketing seminars and this was by far the best I’ve ever attended!All the information is presented in such an entertaining way, it’s hard to believe we were ‘learning’…Tremendous information regarding the content of our printed text, ie. testimonials, free offers, etc…. We can (&will) do so much better. We can’t wait to practice what you preach!”

               

                                Debbie Brownlee

 

“The first 5 minutes into the boot camp I knew I made the right decision. It was a first class event. There was nothing stuffy or boring about it. It just kept getting better and better. The Presentation was excellent along with the training manuals and hospitality. Your team batted 1000 from top to bottom of the order. I couldn’t keep up with the ideas dancing in my head. I found myself writing notes the whole way home. I was completely satisfied and impressed …I highly recommend it to anyone in the Academy business. I just wanted to thank you for a well put together boot camp. I could tell that you really wanted to help others be successful and that you really care about our thoughts and needs. Thanks again for a great time and learning experience. PS. Dinner was Great- What a treat! PPS Ron you are still a great closer! Lynne Troelstrup

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Coach Wolforth will cut right to the chase, discussing the 17 issues and topics that have the greatest immediate

impact upon your Academy’s culture and it’s bottom line. There is no fluff, no less important lectures or presentations. It’s three days of pedal to the medal…making your Academy a lean, mean money making machine.

 

               

“I feel the program paid for itself in the first hour!...Then I was presented with so much more helpful information throughout the day my mind was racing. It was 11 hours of professional presentation that seemed like 60 minutes! I hated to even go to the bathroom because I thought I might miss something. I found myself running (literally) back and forth to the restroom. This is World Class Stuff Folks!”

                Paul Brownlee-

 

 

“We obviously spent a great deal of time and money to attend the boot camp and it was worth EVERY penny. There is no doubt in my mind that this will be a positive turning point for our business.”

                Gene Brown

 

“Attending the Academy Owners Marketing boot camp was one of the best moves we made in 3.5 years in business.Ron & Jill have a proven marketing plan and they share it all! After attending their seminar we feel confident that if a competitor opened up right next door to us, we would be the one not only to survive but to thrive! Ron & Jill’s marketing system is brilliant and something ANYONE can do. They have taken something that appears complex and simplified and systemized it so that it can be repeated over and over. If you don’t have a solid marketing plan you need to attend this seminar. It is a first class event and will take your business to a higher level.” Ken Hayner -

 

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